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On this episode of The Kara Goldin Show, we’re joined by Lorissa Link, Founder of LK™ snacks—the first and only meat snack brand free from the Top 9 allergens, making high-protein, delicious snacks that everyone can safely enjoy.
Inspired by her son’s severe food allergies, Lorissa set out to create an allergen-free meat snack brand that didn’t compromise on taste or quality. What started as a deeply personal mission has grown into a brand reshaping the meat snack category, delivering products free from added sugar, gluten, preservatives, and unwanted additives.
In our conversation, Lorissa shares how she turned a personal challenge into a purpose-driven business, the unglamorous work it took to launch, and what it means to stay values-driven while scaling in a competitive industry. We also dive into how she educates consumers in a legacy category, what she’s learned about building trust, and how she balances taste with clean ingredients in product development.
Whether you’re a founder, a brand builder, or someone looking for inspiration on how to turn a mission into a business that makes an impact, this episode is for you. Now on The Kara Goldin Show.
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This podcast is amazing! Insightful, uplifting, inspiring, thought provoking…I can’t get enough! As a recent college graduate trying to chart my own path…I find golden nuggets of wisdom in every podcast. I’ve been following Kara for years and love getting to know her in this facet. Such a valuable listen!
Kara has a great balance of getting to the details and finding the deeper threads of the concepts while keeping things fluid and fun. A must listen for anyone looking to learn.
I am so inspired by Kara and not a bit surprised by the line up of “movers and shakers” she has chosen to interview. When I saw Dr. Robert Lustig on the list I was absolutely delighted! Keep up the fight against sugar, Kara, and keep inspiring others on a daily basis! Thank you for what you do.
I love Kara’s questions and her naturally flowing conversations with her guests. I’ve learned so much about developing your own business with little to no experience from the episodes with Alli Webb, Randi Zuckerberg and Ellen Bennett. Kara can relate too based off of her interview in Rebecca Jarvis’ no limits podcast which makes it even more relatable for me. Great job!!!
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